The brief asked for an outcome to be created in response to a chosen word or phrase. This outcome therefore had to portray the word or phrase and communicate this in a meaningful way to the target audience.
From the list of words and phrases I chose sustainability. Sustainability can be linked to many aspects of life however in this instance I decided to look at sustainable design. From this I created a small poster zine. This zine is aimed at young designers, its purpose is to introduce them to the concept of designing sustainability and the impact they can have.
The poster zine is multifunctional for longevity, it includes a detachable “Designing sustainably best practice” booklet and also a poster on the reverse. The poster reminds the design to always ask; Is there a real need?