Each student was asked to choose an issue and then contact a company who represents this topic/issue. Once contacting an organisation we were then asked to formulate a brief to identify an area of design needed. My chosen organisation was ‘Think!’ and the issue was raising awareness of drink driving between 17-25 year olds.
My solution was an animation, that highlights the consequences of the common ideology; one drink before driving is ok. The animation uses a heart rate monitor to draw out a common scenario within the target audience.